Double Down

The Double Down is a KFC limited time burger where fried chicken replaces the bread buns. We needed to create a 3-phase campaign that teased its return, communicated an improved recipe and introduced the new Zinger edition. We decided to borrow from the world of video-games to say the Double Down reached it's next level.

TEASE

To tease the launch we went after high-ranking Twitter posts from the previous year that mentioned the double-down and sent replies teasing the Double Down's return.

Drop

We created CanIGetADoubleDown.com with a countdown timer for the end of the campaign, with a live Twitter Feed.

ZINGER drop

After two weeks we exploded the counter to announce the new, Zinger edition.

VISUAL LANGUAGE

Everywhere else, from print to social media we kept the consistent video-game inspired, glitchy aesthetics.