KFC UK started 2018 in the wrong foot: it ran out of chicken.
Deliveries stopped. Restaurants closed. It made national news - and as such it deserved a newsworthy apology.
It lead to 700 press articles and discussions in the media reaching a global audience of 797 million around the world. By May 2018 the campaign had a global reach of 1.02 billion.
Awards include Gold Lion, D&AD Yellow and Wood Pencils, Gold Andy, Gold Clio among others.